Adxify Sdn Bhd (“Adxify”) was founded in late 2015 with the objective to take advantage opportunities we have identified in the Mobile Advertising Ecosystem and be a one stop provider to ‘content providers’, device manufacturers and regional organizations keen to enter the mobile advertising ecosystem.
We intend to be a not only a full platform provider, but also the monetization agent that help our partners manage and monetise their mobile ad inventory.
Our differentiation is that allow our partners to decide on their level of participation from developing their white label service to just outsourcing their mobile ad inventory for us to monetise.
Many existing mobile ad platform providers are either pure IT solutions provider, or affiliate networks seeking to push offers alone, leaving many wannabe advertising networks (and their corporate investors) with the need to build up capabilities as a mobile ad network and agency.
We believe that we provide a solution so that corporates can concentrate on their own core competencies and leave the complex but important task of managing and monetizing of ad inventory to experienced partners like ourselves.
Depending on our partner, once we integrate our platform to their core infrastructure, we collect users’ data and analyse them for user segmentation and profiling. These data are then processed and analysed for ad targeting.
The efficacy of the ads is constantly optimized as our ad operations team analyses each campaign to ensure the highest level of ROI for our advertisers.